• Alex LaRoche

Alex LaRoche
Director Of Marketing + Sales

Alex currently serves as the Director of Marketing + Sales for CourseCo. Joining the team in April 2021, Alex was hired as the Director of Sales with oversight of food & beverage, tournament, and membership sales. Currently, her role has expanded to overseeing the Marketing + Sales efforts for the entire CourseCo portfolio. Alex has over a decade of experience in marketing and communications, with specialties in reputation management, social media communications, and private events. Her passion for the wedding & events industry is perfectly paired with her role as the leader with Fairview Weddings & Events. Alex supports each of the Fairview Sales Offices with ongoing training, mentorship, and creating a brand-wide sales team environment that results in a reduction of turnover and an increase in employee morale.

Alex joined the team after a successful career in hotel management, working with major industry brands, including Marriott and Hilton. In Alex’s role as General Manager and Director of Marketing + Sales, she has worked with sales teams across the United States as a certified Marriott sales coach.

As a lover of the outdoors, Alex and her husband reside in the San Francisco Bay Area. Alex is a graduate of CSU East Bay, earning a Bachelor of Science in Hospitality & Tourism. In her free time, Alex enjoys paddleboarding, hiking, and camping.